New York Football Player Steve Weatherford Endorses Denon's Exercise Freak® Wireless Fitness Headphones

November 14, 2013

Mahwah, NJ, (November 14, 2013)—Denon® Electronics, a premier manufacturer of high-quality home and personal audio products, announces an endorsement agreement with Steve Weatherford, the 6-foot-2, 211-pound New York football player who is renowned for his strenuous workout routine that has made him pound for pound the strongest player in his teams’ weight room. Now Steve is taking his fitness routine to a new level asking himself and others “Are you an Exercise Freak?”

"I couldn't be more excited to join forces with the Denon family! It's amazing to find a company as committed to fitness as I am! I can't wait to introduce the 'Exercise Freak' to anyone willing to push themselves to the limit,” said Weatherford. “GAME ON!!!"

Steve wears Exercise Freak headphones during his workout sessions. Over the course of at least the next year Steve is making personal appearances in the New York/New Jersey metro area and participating in film shoots featuring his use of Exercise Freak headphones during his workouts. He’s talking about and showing others the features and benefits of Exercise Freak headphones in a way only Steve can do justice—connecting with music lovers like him who are also devoted exercisers, sports enthusiasts, and advocates of health and fitness.

“We are psyched to partner with Steve Weatherford in our mission to raise awareness of the benefits of Exercise Freak headphones for music lovers who are active and fitness-minded,” said Don Freeman, vice president of marketing for D+M Group, Denon’s parent company. “Steve’s enthusiasm for vigorous exercise is well known, but he’s also an avid audiophile with a great interest in music and audio products—so he represents the ideal Exercise Freak headphone user.”

Steve’s super-fit physique and remarkable strength, notable among all players, but especially rare for a special teams player, is attributable to his hardcore training regimen. Steve can squat 475 pounds and bench-press nearly 400 pounds while also displaying extraordinary agility, flexibility, and speed. He is the right guy to sport Exercise Freak headphones.

Denon designed Exercise Freak headphones with sports and fitness enthusiasts in mind. Exercise Freak in-ear headphones are super-lightweight, wireless headphones that let exercisers listen to their favorite music and answer phone calls without bothersome headphone cables getting in the way of workout activities.

The headphone’s special in-ear design features integrated controls and a built-in microphone on the earpiece, so you can play/pause your music, adjust volume, and answer/hang up telephone calls wirelessly via Bluetooth. Extensively tested by frequent exercisers, Exercise Freak headphones were found to be the most comfortable and provide the most secure fit.

Extensively tested by frequent exercisers, Exercise Freak headphones were found to be the most comfortable and provide the most secure fit. The sweat-proof in-ear earpieces feature built-in cushions for ventilation and comfort, and antimicrobial silicon ear-tips (available in XS, S, M, L) to reduce bacteria buildup. The rechargeable battery lasts up to seven hours—long enough for a marathon. And let’s not forget the best-in-class sound quality that is the hallmark of all Denon products. Exercise Freak models are tuned to provide a slightly accentuated bass curve for motivating challenging workouts, sports activities and fitness regimens. Also included with the headphones: a mesh carrying case with a karabiner (durable metal loop for secure connection) and a micro USB cable (for charging battery).

Users can further enhance their workouts by downloading the Denon Sport application, which provides real-time tracking of workout activities and nutrition, and seamless integration with heart-rate monitoring devices. In addition to a GPS tracking feature for outdoor activities, the App includes a workout journal to track fitness goals. With access to the online community via Facebook and Twitter, users can easily share workout progress with friends. The Denon Sport app even lets’ users map location, speed and how long it should take to complete a run at the target pace!

The Denon Exercise Freak Headphones have suggested retail price of $149.00 and are available at select Denon dealers and online at http://www.exercisefreak.com .

About Denon Electronics
Denon is a world leader in the manufacture of the highest-quality home theater, audio and software products. Denon is recognized internationally for innovative and groundbreaking products and has a long history of technical innovations, including the development and groundbreaking commercialization of pulse-code modulation (PCM) digital audio. Denon Electronics is owned by D&M Holdings, Inc. For more information visit http://www.usa.denon.com .

About D+M Group
D+M Group is a global company dedicated to enhancing life through inspired sound solutions delivered anytime, anywhere. With a strong belief that “Performance is everything,” D+M is focused on innovation to meet the needs of customers in an increasingly digital world. Serving the consumer, professional and automotive markets, D+M Group brands include Boston Acoustics®, Calrec Audio, Denon®, Denon DJ, Denon Professional, Marantz®, Marantz Professional, and Premium Sound Solutions. D+M Group has approximately 2,000 employees worldwide, with products and services marketed in more than 45 countries. D+M Group is a Bain Capital portfolio company.

All product and brand names with a trademark symbol are trademarks or registered trademarks of D+M Holdings, Inc., or its subsidiaries.

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Press Contact
Stacia Kirby, Kirby Communications, stacia@speakeasy.net. 206-363-1492

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