Mahwah, NJ, (November 14, 2013)—Denon® Electronics, a premier manufacturer
of high-quality home and personal audio products, announces an endorsement agreement
with Steve Weatherford,
the 6-foot-2, 211-pound New York football player who is renowned for his strenuous
workout routine that has made him pound for pound the strongest player in his teams’
weight room. Now Steve is taking his fitness routine to a new level asking himself
and others “Are you an Exercise Freak?”
"I couldn't be more excited to join forces with the Denon family! It's amazing to
find a company as committed to fitness as I am! I can't wait to introduce the 'Exercise
Freak' to anyone willing to push themselves to the limit,” said Weatherford. “GAME
Steve wears Exercise Freak headphones during his workout sessions. Over the course
of at least the next year Steve is making personal appearances in the New York/New
Jersey metro area and participating in film shoots featuring his use of Exercise
Freak headphones during his workouts. He’s talking about and showing others the
features and benefits of Exercise Freak headphones in a way only Steve can do justice—connecting
with music lovers like him who are also devoted exercisers, sports enthusiasts,
and advocates of health and fitness.
“We are psyched to partner with Steve Weatherford in our mission to raise awareness
of the benefits of Exercise Freak headphones for music lovers who are active and
fitness-minded,” said Don Freeman, vice president of marketing for D+M Group, Denon’s
parent company. “Steve’s enthusiasm for vigorous exercise is well known, but he’s
also an avid audiophile with a great interest in music and audio products—so he
represents the ideal Exercise Freak headphone user.”
Steve’s super-fit physique and remarkable strength, notable among all players, but
especially rare for a special teams player, is attributable to his hardcore training
regimen. Steve can squat 475 pounds and bench-press nearly 400 pounds while also
displaying extraordinary agility, flexibility, and speed. He is the right guy to
sport Exercise Freak headphones.
Denon designed Exercise Freak headphones with sports and fitness enthusiasts in
mind. Exercise Freak in-ear headphones are super-lightweight, wireless headphones that let exercisers listen to their
favorite music and answer phone calls without bothersome headphone cables getting
in the way of workout activities.
The headphone’s special in-ear design features integrated controls and a built-in
microphone on the earpiece, so you can play/pause your music, adjust volume, and
answer/hang up telephone calls wirelessly via Bluetooth. Extensively tested by frequent
exercisers, Exercise Freak headphones were found to be the most comfortable and
provide the most secure fit.
Extensively tested by frequent exercisers, Exercise Freak headphones were found
to be the most comfortable and provide the most secure fit. The sweat-proof in-ear
earpieces feature built-in cushions for ventilation and comfort, and antimicrobial
silicon ear-tips (available in XS, S, M, L) to reduce bacteria buildup. The rechargeable
battery lasts up to seven hours—long enough for a marathon. And let’s not forget
the best-in-class sound quality that is the hallmark of all Denon products. Exercise
Freak models are tuned to provide a slightly accentuated bass curve for motivating
challenging workouts, sports activities and fitness regimens. Also included with
the headphones: a mesh carrying case with a karabiner (durable metal loop for secure
connection) and a micro USB cable (for charging battery).
Users can further enhance their workouts by downloading the Denon Sport application,
which provides real-time tracking of workout activities and nutrition, and seamless
integration with heart-rate monitoring devices. In addition to a GPS tracking feature
for outdoor activities, the App includes a workout journal to track fitness goals.
With access to the online community via Facebook and Twitter, users can easily share
workout progress with friends. The Denon Sport app even lets’ users map location,
speed and how long it should take to complete a run at the target pace!
The Denon Exercise Freak Headphones have suggested retail price of $149.00 and are
available at select Denon dealers and online at http://www.exercisefreak.com .
About Denon Electronics
Denon is a world leader in the manufacture of the highest-quality home theater,
audio and software products. Denon is recognized internationally for innovative
and groundbreaking products and has a long history of technical innovations, including
the development and groundbreaking commercialization of pulse-code modulation (PCM)
digital audio. Denon Electronics is owned by D&M Holdings, Inc. For more information
visit http://www.usa.denon.com .
About D+M Group
D+M Group is a global company dedicated to enhancing life through inspired sound
solutions delivered anytime, anywhere. With a strong belief that “Performance is
everything,” D+M is focused on innovation to meet the needs of customers in an increasingly
digital world. Serving the consumer, professional and automotive markets, D+M Group
brands include Boston Acoustics®, Calrec Audio, Denon®, Denon DJ, Denon Professional,
Marantz®, Marantz Professional, and Premium Sound Solutions. D+M Group has approximately
2,000 employees worldwide, with products and services marketed in more than 45 countries.
D+M Group is a Bain Capital portfolio company.
All product and brand names with a trademark symbol are trademarks or registered
trademarks of D+M Holdings, Inc., or its subsidiaries.
Statements in this news release that are not statements of historical fact include
forward-looking statements regarding future events or the future financial performance
of the company. We wish to caution you that such statements are just predictions
and that actual events or results may differ materially. Forward-looking statements
involve a number of risks and uncertainties surrounding competitive and industry
conditions, market acceptance for the company's products, risks of litigation, technological
changes, developing industry standards and other factors related to the company's
businesses. The Company reserves all of its rights.
Stacia Kirby, Kirby Communications, email@example.com. 206-363-1492